Celebrate Christmas in July with the 2025 Hallmark Ornament Premiere! This complete guide will help you make the most out of the event.
This guide was first created back in 2022 and is now updated each year with current information on the Hallmark Ornament Premiere to make sure you have everything you need to enjoy the event. This post was last updated on May 14, 2025.
Every year I look forward to the Hallmark Ornament Premiere. It’s that first taste of Christmas each year and it gets me excited for the upcoming season.
The event takes place in July each year and is just part of Hallmark’s Christmas in July events. This year the Hallmark Ornament Premiere takes place July 12th-20th.
The first day is usually kicked off with lots of fun things in store. My local store often has treats and other goodies. They also have the store decorated for Christmas and play Christmas music. There should be no surprise that I love it.
If you are new to Hallmark Keepsake Ornament collecting or just haven’t gone to the event before this guide can help you make the most of the event so it can become a fun tradition for you as well.
Hallmark Ornament Premiere Guide
The Hallmark Ornament Premiere can be enjoyed in-store as well as online. This allows everyone to join in the fun even if you don’t have a store near you.
I do recommend going to a store sometime if you are able because there is something extra magical about visiting the store during the premiere but you can make it fun at home as well, this guide will help you do just that!
Get Your Hallmark Dream Book
You can get a preview of what Hallmark is offering this year with the Hallmark Dream Book. It’s usually released a few months before the premiere so you have time to start planning.
You can get your Dream Book at your local store now or you can view a digital copy online.
Create Your Hallmark Ornament Wishlist
The first thing you should do is make your ornament wishlist. This can help you make sure you know what you are looking for, stay on budget, and make the most of your time shopping.
You can use the Hallmark Dream Book to help you plan. You can create your wish list on their website or use their download. You can also get my ornament wish list for free. It’s great for using with my Christmas planner and can be used for ornaments from any store.
Plan Your Budget
Hallmark ornaments are extremely high quality and will last you a lifetime if you care for them. I have at least one Hallmark ornament for every year I’ve been alive and they all still look beautiful.
You do pay for this quality so they aren’t super cheap ornaments. They do have a wide range of prices so you can find something in your budget but it’s a good idea to set a budget because it’s easy to go overboard when you see all of the fun Christmas things.
Having your wish list can help you decide what you want to spend. I start saving a few months before the event to help me set my budget. Whatever I save is my budget.
If you haven’t saved look at what you can afford right now. Be mindful of the upcoming holiday season and what you need to budget for it as well.
You can use my Christmas budget planner to stay organized this year and make budget planning easier. I also have a guide to help you save money on Hallmark ornaments.
Hallmark Ornament Price Increase
Unfortunately, this year, prices will be going up on Hallmark ornaments. Due to tariffs, Hallmark has added a last-minute sheet to the Dream Book this year with updated pricing. Some of those prices are pretty substantial, so you will want to be preparing for that.
It won’t just be Hallmark increasing prices. Christmas decor in general will likely be going up and price and possibly even be difficult to find. Keeping this in mind early can help make it easier to budget and plan.
Start Your Gift Shopping
I’ve given Hallmark ornaments as gifts a lot. I love to give newlyweds a first Christmas ornament, there are also ornaments for new babies, new pets, new homes, etc…
Hallmark is great about creating ornaments to appeal to all kinds of people and their interests and hobbies. Every time I gift a Hallmark ornament the recipient has loved the ornament.
This is something to think about when making your list and your Christmas budget. If you are going to pick up some gifts your list and budget should reflect that.
See Ornament Previews
If you are reading this before the Ornament Premiere you can see some highlights of this year’s ornament collections here on the blog. Here are the ones you can check out so far, check back for more soon!
pam says
Last year was my first year going to the event. I left frustrated and disappointed. I lined up at my local store before opening. I was about 6th in line. The limited ornament I wanted was already gone. They were listed instantly on eBay for a lot more money. I know there is a whole tradition and part of this that makes you happy, but beginner people should understand it is almost impossible to get the limited products on that day as well.
Lisa Sharp says
It really also depends on where you live. I’ve never had an issue getting a limited-edition ornament in my small town. You can also fill out a wishlist and give it to your store early and that can help you get the limited ornaments.